The Wine Club

I know I deftly skinned at Wine Depot’s SMS system during my first blog entries, but I have always been a fan of their direct marketing campaign. They make it a point to send me a text message every other week plus send me a couple of newsletters. I get regular updates with promos, events and a story on the wine industry. Though nothing original, they are the only wine vendor in Manila that is practices CRM (from online marketing until snail mail) and for that I applaud them. On their side, they would be able to match my demographics with my purchases and hopefully, later on, personalize how we do business from the newsletters I get and to the discounts that are tailor-fitted to what matters most to me. After all, we are going from an age of universality to the age of variability.

Above: June 2008 newsletter

But I was surprised when during the weekend I got a letter from my snail mail saying that I am now a Wine Club member PLUS card holder.

Well, technically I was already a Wine Club member, but having a card and flashing it around can entail me to get some incredible discounts. Which made me think – why did they send me the card just now when I enrolled almost a year ago? Oh well…no harm done. Love the layout of the newsletter, the early announcements and will enjoy using my Wine Club card. Thanks WineDepot!