After some debate on the flavor in line with the packaging and overall product positioning of our upcoming variant – we say NO to chocolate and diet.
How come?
It wasn’t as if it tasted bad. Actually it was the best flavor combination as of yet. The problem was the formulation of our variant was actually complicated in explaining how it made you slim. Also, we know chocolate and diet don’t usually go together. In result, if we placed Chocolate and Diet together, I would be having a problem promoting (a) chocolate and diet together, and (b) the complicated active ingredients.
Consumers can only get ONE SIMPLE idea from you. Having a complicated packaging explaining the tirade of chocolate and diet (or anything else, for that matter) and the active ingredients – consumers will just get the not-so original competitor and get on with their lives. And if your product is remarkable – they want to share your invention to their friends and family. If the product is too complicated with mixed messages, they’re going to have a more difficult time explaining it than you had promoting it.
Simple is the way to go. Thanks for people who emailed me about this.
P.S. I had a similar experience with a product I was helping to sell in college. We did so much time explaining to the consumers what our product was all about. In the end, not that much recall and not that much buzz.
