SMS Me about Wine

Wine Depot’s promo move is to introduce Wine of the Week to their Wine Depot members. They haven’t missed a week, wherein they have SMSed me their on sale bottle – for that, I appreciate their predictability. I know that when I want to buy someone a nice vintage or try a unique bouquet – Wine Depot is there to rescue.

Though, here’s a good move – why not promote something else other than the bottle, its price and my savings? How about a free tasting class? A community get-together perhaps? Or simply, a wine promo – but of a different sort, such as a Buy One Take One, Free Wine Brochure or a discount on a popular vino publication.

Be predictable. Be reliable. But it doesn’t hurt to pleasantly surprise.