Wine Depot’s promo move is to introduce Wine of the Week to their Wine Depot members. They haven’t missed a week, wherein they have SMSed me their on sale bottle – for that, I appreciate their predictability. I know that when I want to buy someone a nice vintage or try a unique bouquet – Wine Depot is there to rescue.
Though, here’s a good move – why not promote something else other than the bottle, its price and my savings? How about a free tasting class? A community get-together perhaps? Or simply, a wine promo – but of a different sort, such as a Buy One Take One, Free Wine Brochure or a discount on a popular vino publication.
Be predictable. Be reliable. But it doesn’t hurt to pleasantly surprise.
Categories: Food · Marketing
Tagged: Food, Marketing, Wine
Speed versus Quality
No contention…
I’d rather have a slow-cooked roast than microwave food.
I’d rather have slow service than awful “fast” food.
I’d rather have a WOW-worthy marketing campaign than just a portion of a 10 minute-made promo.
I’d rather have cool and buzz-ish packaging than a mediocre finished one.
The challenge is doing both.
Categories: Food · Marketing
Tagged: Food, Marketing
I never saw a chef with so much passion, poise, and drive as the renowned international chef, Charlie Trotter.
It’s easy to give the guest what he or she wants. The real challenge lies in figuring out what they don’t even know they want, and then “crushing them” with something way beyond their expectations. I say this not out of arrogance, but rather with a very earnest desire to fully and completely exceed their expectations’ – Charlie Trotter, executive chef
To know more about Mr. Trotter and his restaurant, visit www.charlietrotters.com
Categories: Chefs
Tagged: Chefs
